I saw this today and I am sure its something new as I have never seen it before. Decided to try it since pomegranate is my favorite fruit. I know its either you love it or hate it. It the same with this particular ice cream I totally love it if you have a very sweet tooth this might not be for you but who knows. Has a slight tart flavor of the fruit and the taste of the dark chocolate chip.
On the Haren Dazs website it does suggest having it with a late harvest Zinfandel and I think they might be right!